Monthly Archives: November 2007

Home »  2007 »  November

Lite: Good 404 Pages

Tag Spam

Email Newsletters Versus Blogs

Reducing Click Through For Happier Customers

Flickr Is So Cool

Dont Screw Up! You Only Get 0.9 Chances.

Bolt Originally uploaded by Soller Photo This morning I got an email newsletter from an Adventure Race group. (I did one race in 2006). Then I got a follow up from another mailing list person asking to change their email address. Then another. Then another. Then ten more. They’d forgotten to use the BCC field instead of CC. Oops. People were complaining, people were unsubscribing, people where not happy. I unsubscribed. I didn’t really want it anyway but it made me feel like I was more Crocodile Hunter then Geek Wannabe. A tiny mistake. A little screw up. And BAM. You take a hit. It’s probably not going to kill them, but it points out the need to take care with user communications. Tangler had the same mess earlier this year when one of our community managers accidentally hit send three times on a Tangler Facebook group message. A harmless error, but I should have taken more care with it. Pals were emailing me to abuse me. Ouch. That hurts. The market is so full of competitors, substitutes, apathy and limited time that it’s tough enough to get someone to look at you. But it’s not over then. It’s a constant challenge to not screw it up (spam, CC) while […]

The Very Very Big Long Tail

Two Billionth Flickr Photo

Career Counselling 202.0

Attack of the Clone 2.0’s