Focus + Ambition = Flearn

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One of the hardest things to do as an entrepreneur is to hold both laser focus and huge ambition in their heads, hearts and hands at the same time. It’s not just a challenge, it’s actually an important part of making it a success.

I found a great video by legendary radio broadcaster Ira Glass about his lessons around living with the gap between your current ability and your ambition.

A comment he makes which is absolutely true for entrepreneurs is that you must complete a volume of work to get the full lesson and close the gap between your focus and your ambition. You can’t just whiteboard it, business plan it, forecast it. You have to do it. You have to put a proposition in front of a customer, get them to say yes, try to deliver the value of your ambition and then evaluate whether you did. Then you can learn a tiny slither of the wisdom you need to bridge the gap. Then you can go and test again. This flearning at it’s best.

Yes there will be a gap. There has to be. Stop quoting Steve Jobs about insanely great every time. Yes he got there some times, but he never go there first time. Even with a mountain of money, his business called Next was an amazing product that no one bought. Flearn!

My advice is that the most wasted aspect of this is your own time. Don’t put off the lesson. Bring it forward. Do it now. Test it now. Launch it now. Call a customer and make them an offer now.

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