Web Strategy Micksup

Mick Liubinskas on technology, community and business models.

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Do Business In China & Support Tibet?

May 16th, 2008 · No Comments




sft_india_google_medium

Originally uploaded by phauly

I have a dilemma.

Am I a hypocrite protesting against the behaviour of China on one hand and considering doing business with them on the other?

Whilst I don’t pretend to be across the complete facts, and I’m sure there is a fair bit of ‘information management’ going on, but understanding is that my principles are not in line with the way the Chinese Government operates. Particularly around free speech and Tibet.

Again, I don’t proclaim that I, my business or the government of the my country, Australia, are perfect by any stretch of the imagination. We have our faults too.

It’s undoubted that there are great opportunities in China, and also the interaction of ‘western’ people and companies may have a positive, long term impact.

I don’t have an answer. I think I should say no. But it’s not simple and the long answer is more like a book, than a blog post.

Simmer….

Popularity: 2% [?]

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Australian Government Chills Innovation

May 14th, 2008 · No Comments




Ice House toilet

Originally uploaded by pink hats, red shoes

News in this week that Australia is canning the CommReady Grant programme. For at least two of our clients this will mean greater risk, less employment and less likelihood of being an export star for Australia.

I totally agree that climate change needs investment, but biasedly but hopefully logically as well, the opportunity cost of the shitty chilling effect this will have on the previously blooming Australian IT industry may be disastrous.

Here’s the media release:

“Senator the Hon Kim Carr

13 May 2008

STREAMLINED PROGRAMS AND NEW PRIORITIES CONTRIBUTE TO FISCAL DISCIPLINE

The Rudd Labor Government has outlined a range of savings measures in tonight’s Budget which demonstrate fiscal responsibility and a clear commitment to modernising Government spending.

Difficult decisions have been taken to secure Australia’s long-term prosperity. These sensible and disciplined savings measures will assist the Government’s goal of putting downward pressure on inflation and interest rates.

The Government is undertaking a root and branch rethink of the nation’s innovation system through the review of the National Innovation System which, along with the Government’s white paper response, will provide a roadmap for the next decade.

The Rudd Government is determined to get the policy settings and programs for innovation right and part of that is making tough decisions where necessary about spending priorities.

Savings have been applied to the Australian Nuclear Science and Technology Organisation (ANSTO) and Commonwealth Scientific and Industrial Research Organisation (CSIRO). These measures will result in savings of $47 million over four years.

Funding that is no longer required by applicants of the Pharmaceuticals Partnerships Program will also form part of the savings plan.

The Government is establishing a network of Enterprise Connect centres, which will replace the flawed Australian Industry Productivity Centres (AIPC), and the Budget reflects this by formally ceasing AIPC. In addition, the Budget reflects Federal Labor’s election commitment to cease the current National Nanotechnology Strategy from 1 July 2009. These measures will realise combined savings of $169 million over five years.

To reduce duplication in policy and services, the Government will streamline its investment attraction and trade promotion capabilities. The functions of Invest Australia will be folded into Austrade, aligning inward and outward investment functions in the same organisation. Further, a streamlined Global Opportunities program will be transferred to Austrade. As a result, Austrade will deliver a targeted enhanced set of tools to help connect Australian firms to global supply chains. These measures will result in savings of $147 million over five years.

The Intermediary Access Program, announced by the previous Government in the 2007 08 Budget but not yet implemented, will not proceed. Instead, the Government will evaluate the pilot program, which is scheduled to conclude on 30 June 2008, and will consider appropriate support for intermediary services as part of a streamlined national innovation system.

The Howard Government’s Commercial Ready program, including the Renewable Energy Development Initiative, closed to new grants from 28 April 2008, allowing $160 million to be used to offset the cost of the Federal Labor Government’s Clean Business Australia initiatives, and providing savings of $547 million over four years. This will provide the Government with the opportunity to build better support for business research and development, pending the outcomes of the National Innovation System Review.

The former Government’s controversial and cumbersome Research Quality Framework will cease, resulting in a saving of $29 million over four years. The Government will continue to develop the new Excellence in Research for Australia research quality evaluation initiative.

The Rudd Labor Government is committed to building a culture of innovation across the economy and it is time to make significant changes in the way we achieve this.

Media contact: Catriona Jackson, Minister’s Office, 0417 142 238 ”

Popularity: 4% [?]

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Turbo Turnstiles and When To Ignore CRM

May 13th, 2008 · No Comments




Lonely Turnstyle

Originally uploaded by John Vetterli

I’m working with the hard working crew at Getprice Comparison Shopping and working with them on building out their service.

One of the things we’ve been doing is designing a registered customer service, where you can join Getprice and get tools, stuff and things that make your ongoing shopping experience better.

As part of this, I was a good boy and looked at the competitors and saw that none of them are doing this well. There are social shopping sites that have registered users, but the straight comparison shopping sites are straight turnstiles.

Straight Turnstile: Customer finds you (SEM, SEO, Affiliate generally), uses you, leaves you and you take a CPC clip on the way out and maybe some CPM on the way through. Other than a few cookies and a number on the stats pile, you don’t really know anything about them.

Hugging Turnstile: Customer finds you (however), uses you and in the process of using you decide they like you and would like to form a permanent (but light to begin with) connection. They may then leave you by the same means as the straight turnstile, but we know who they are, can talk to them if need be and when they come back, you can start building on the relationship.

Obviously I’m a Hugging kinda guy, so I was struck wondering whether the friction of offering the hug, regardless of how good the value is and how well you place it, is too expensive a cost on the speed of the turnstile?

i.e. Is it better not to have a registration option to keep it simple and just let them flow.

This is sort of like the ‘don’t show any nav options in the shopping cart process’ principle. Keep them moving down the funnel and they’ll go where you want them to.

What do you think?

Popularity: 4% [?]

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Link Bugs on Sony BMG Site

May 13th, 2008 · No Comments




Link Bugs on SONY BMG MUSIC ENTERTAINMENT :: Australia :: Home

Originally uploaded by bigmick

Wasn’t actually shopping, but was testing and found links just going nowhere as web devs do when they are still working on it.

Makes you realise that with massive budgets you can still make really simple mistakes that make transactions impossible. (Unless they were just blocking me, which is possible since the music industry and I haven’t always gotten on…)

It did make me go “Hmmmm, not good Sony” which always reminds me of Jan Carlzon from Scandinavian Air, who introduced to me (via Phil my uni lecturer) to the concept of Moments of Truth - where every thing you do impacts your brand perception.

Don’t clean the tray tables and customers start wondering if you look after your engines?

Don’t make links work on your home page and maybe your eCommerce isn’t so secure?

What moments of truth are impeding your customers from loving you wholly and passionately?

Popularity: 5% [?]

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The Experience Loop

May 10th, 2008 · No Comments




The Loop

Originally uploaded by crazyegg95

Just thinking about my music buying habits and the big loop I’ve taken. It’s interesting because research would show that I’m a prime candidate for Internet shopping for music - but I’m not. Why?

Back to the start…

Prior to working at Kazaa I used to buy lots of music in stores. Maybe 2 CD’s a month. Half the time I’d wonder in and find something, half the time I’m hunting.

Then I started using Napster to experiment with music. Find stuff I love. Find stuff I hate. Find stuff that makes me dance. It was a tornado of music. I was going to live gigs, buying 4-5 CD’s a month from stores and loving it.

Then Kazaa. All P2P was strictly by the book. Only legal stuff. And I was working ‘on’ Kazaa too much. But my tornado was still spinning so I needed to fuel it without leaving my desk (it was in my contract). So I found Chaos Music. Why them? They were the underdogs, and their service was good enough. Each week almost, a package of CD’s turned up on my desk.

My post-Kazaa world trip was a whirlwind of shared MP3 players and a musical melting pod. A few CD’s in strange lands (including one in Dar es Salaam just before my scariest 10 minutes of my life) but that was it.

When I got back, Phil gave me an eMusic voucher. I tried it for 3 months, but it didn’t grab hold. It didn’t become a part of my lifestyle. It didn’t fit in and make me happier. So it slipped off.

And so did music really. I was listening to pod casts and audible books. Music became a different genre for each mood. But no experimentation.

Recently I wanted music back in. I went back into stores, turned back on Triple J and loved it again.

Then today, my wife asked for a CD and I just happened to be online, and I thought - wowzers, what happened to Chaos music. I jumped back on and bought 5 CD’s. I’m hooked again.

What’s the point?

Part of the joy and challenges of web applications is that people evolve and revolve. They hate and love change. They are unpredictable.

You’d put me in the iTunes category, but I’m not. You can’t put me anywhere for even a short time. Even naming me as something is just cause for me wanting to bust out and do something different.

Summary of my musical loop;
* Dabbling hand to hand.
* Experimenting with Napster.
* Devouring with Chaos.
* Tasting music around the world.
* Crash and burn with eMusic
* Back into stores.
* Back onto Chaos.

Think about your customers.

What loop are they in?
Where are they in the loop?
How can you let them stay in the loop, mix it up and still be your customer?

Anyway, just thought I’d mention it.

Popularity: 9% [?]

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Sydney Needs Coworking Space

May 9th, 2008 · 17 Comments




free ‘cute’ hugs

Originally uploaded by kalandrakas

Sydney’s Tech community is starting to pick up pace and we really need to nurture it.

Keep up the events like Web Jam, Bar Camp, WSG, etc!

But we need more.

We need a co-working space where geeks, freaks and nerds a-like can drop in occasionally and ‘be in the space’.

Please make some comments to add your ideas on how it could be done.

I’ll go first!

Popularity: 17% [?]

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OT: Tiny Choices

May 6th, 2008 · 1 Comment




Choice

Originally uploaded by anyjazz65

Just a quick note to say that I’m reminded again today that life is never about single big events. It’s about a trillion tiny choices made every day. You choose based on your priorities and what is important to you. You are guided by your principles as well as your vision.

Popularity: 13% [?]

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Why I’m Pissed Off At Omnidrive

May 5th, 2008 · 11 Comments




Nik

Originally uploaded by davemc500hats

I think everyone knows that I’m biased about this situation. I’m very close friends and a business partner of Phil Morle who has, from what I understand, been royally screwed by this, and I’m mates with Rachel and Clay Cook who have also been screwed. So it’s pretty clear who’s side I’m on.

But there are other reasons why it pisses me off.

Firstly, startups are to a large degree based on trust, especially in the early days. You get together over coffee about a hundred times, mostly with people you’ve worked with before. But sometimes you need help from someone new and you over another hundred coffees you work each other out as best you can and decide to go for it.

You don’t do police checks. You don’t do credit checks. You might ask a mutual friend if you are lucky enough to have one. Nik was mates with Marty Wells and Mike Arrington, so you’d think there is a bit of goodwill there, which shows it isn’t enough.

I’ve been lucky enough to have met good people. Dai-Kyu Kim from Zapr hired me after 50 coffees and whilst the company moved on, he always operated with integrity. He didn’t have to. He could have screwed me over, but he didn’t. Marty and Alex from Tangler (another 50 coffees) have gone through some big and challenging changes this year and are coming out stronger the other side because of how they have dealt with the situation with staff and investors.

It’s not easy, but that’s what real leadership is about. CEO isn’t something you just call yourself, you have to earn it - I think.

The second reason I’m pissed off is because Nik has been touted as being a model, young Australian entrepreneur making it big in Silicon Valley. His poor behaviour tarnishes the good name of other great Australian startups and those coming up through the ranks now. I would hate to be pitching to a Sandhill Road VC and have someone turn us down because “Australian’s can’t be trusted”.

I’m fiercely proud of my country, and I’m passionate about integrity, and when the two are threatened, I’m not going to sit back idly and just let it happen.

The fact that two of my friends have been hurt by it just makes a bad situation unbearable.

If I’m wrong, if my two friends have been lying to me and the world, if Nik is right and a good guy, I’ll be the first to apologise. Nik, let me know if you want to talk. I’ll certainly take your call.

As Phil said, ‘Sigh‘.

And now back to the great, high integrity startups that I’m proud to be a part of.

Popularity: 26% [?]

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Collaboration Project: Build Business 2.0 Meme Map

April 30th, 2008 · No Comments




mememap12a

Originally uploaded by brucesflickr

To your right is the Tim O’Reilly web 2.0 meme map. I’m helping companies build apps that often align with these principles. Increasingly though, I’m finding that I’m also working with companies in similar ways.

* Small parts, loosely connected.
* Trust the user.
* Perpetual beta.
* Play.

So here is my Collaboration Task for you.

Add comments below to build a meme map for Agile Business 2.0. Tell me how you work today? Do you work from different offices? Do you have lots of specialists? Do you use whiteboards more than word docs? Do you think by blogging? Is Twitter your Bat Phone?

Use the following key;
* Green: [your contribution] (Top bubbles that drive the engine.
* Orange: [your contribution] (Middle rectangle, core engine parts)
* Pink: [your contribution] (Bottom bubbles, of how it plays out in reality)

Then we’ll get someone to throw it into a map.

Unless someone has a visual wiki tool that I don’t know about…

Popularity: 17% [?]

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OT: Please contact me Audible

April 27th, 2008 · No Comments




Womble pleading in Ipswich!

Originally uploaded by Rich.w

This is not a real blog post, but a test of the cloud, and of the community ears of Audbile.com.

I bought a great book from you but only got part 1 of 2. So I’m left hanging. I don’t know what happened. I just want part 2. Is that too much to ask?

Please contact me. mick liubinskas com

Popularity: 19% [?]

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iTV and Mobile Will Save Big Media

April 23rd, 2008 · No Comments




dead tv

Originally uploaded by willsfca

It’s true. The advertising woes are over!

I went to a Slattery Debate the other night and heard the big media digital guys of Australia (Ten, Nine and PBL) talk about how Internet TV and mobile is going to save their drooping ad sales.

Yeah, maybe.

But….

The reality is that both iTV and mobile is going to be user controlled and open, not ‘channel’ based and media company controlled. (Providing net neutrality is maintained).

Mobile isn’t going to be app based, and it’s certainly not going to be controlled by the access provider or the handset manufacturer anymore than Internet is controlled by the ISP and PC manufacturer. It’s going to be browser based and wide open.

iTV is the same. I got onto the net via my Nintendo Wii and I wanted to break down the walled garden and get out. It was exciting to be on, but I’ve seen AOL and I know why it’s short lived. I want to watch YouTube and I want to search. Yes, I’ll go to the big guys, but only if they give me the good stuff. You are going to have to really earn it, not just limit me to a few free channels and some paid for cable channels.

On an open platform;
* Competition is more fragmented and fierce.
* Retention is harder.
* Advertising requires bigger numbers or stronger relationships.

What say you?

Popularity: 22% [?]

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Perhaps the worst email offer ever

April 23rd, 2008 · No Comments




Perhaps the worst email offer ever

Originally uploaded by bigmick

I got this email last night. It’s an offer for an offer. In direct marketing you are taught that the most important part of a campaign is the list. In fact I think it went something like this.

List - 50%
Offer - 30%
Timing - 15%
Creative - 5%

OK, so I was targeted since I’d flown before with Jetstar, but really, my time is so precious, why give me an offer for an offer? If the offer is as hot as they make it out to be, I’ll forward it on to friends after I get it. Not before.

Of course, maybe there are people in the world who like these emails, like there are people who read junk mail.

Popularity: 21% [?]

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App Review: Social Median

April 21st, 2008 · 1 Comment

Saw an invite for Social Median on Read/Write Web and thought I’d try it over morning coffee.

It’s basically a more social version of Digg combined to be a news reader. But it doesn’t build on my feeds, or didn’t seem to, and didn’t give me a hell of a lot more than other aggregators.

Some interesting potential, but it didn’t give me enough to start using it and that means that the network effect will be tough to build.

The app itself was fairly easy to use, although some of the components weren’t immediately obvious about what they did. The ranking was good, but I thought it was actually going to reorder the priorities for me, but it was more of a group voting mechanism.

Ways they could focus:
1. Just do web 2.0 first.
2. Import my OPML, APML and Twitter friends to start with. Or at least use a friend finder.
3. Have some key people to follow straight up. Just 2-3 people that will get me going. Make me know they are worth following.
4. Give me headlines first, and let me expand later. Lots of summaries are hard to browse.

Your thoughts?

Video Review:

Popularity: 29% [?]

→ 1 CommentTags: Apps · Reviews · Startups · social

Web Business Model Basic Maths

April 10th, 2008 · 3 Comments




Pot of Gold

Originally uploaded by tao_zhyn

“I’ve got lots of users, I’m going to start making lots of money soon!”

I hear a lot of new businesses talk about how much money they will make when they get big through advertising but I’m not sure they realise just how big you have to get before you make any serious money. This is really true of SocApps (Social Network Apps) which promise fast and big acquisition and lots of page views.

I’m working on a calculator for this but in the meantime here is the quick ‘back to earth’ maths.

Update: I finished it. Well, the Pollenizer developers finished it.

Web Business Revenue Calculator

Customers = 10,000

x

Visits per month = 4

x

Pages per visit = 3

x

Ads per page = 2

x

Effective Nett Revenue Per 1,000 ad views (ECPM) = $0.80

= $192 a month!

Buy that BMW now! $192 won’t pay for your servers….

The divide by 1,000 in the ECPM is the killer. 80 cents per 1,000 ads. Sheesh.

Don’t not go for it, but just realised that big needs to be BIG to get a good return.

Popularity: 37% [?]

→ 3 CommentsTags: Business Models · Startups

Coming Up: Barcamp Canberra and MySpace Dev

April 8th, 2008 · 3 Comments




Barcamp Parliament House

Originally uploaded by bigmick

So we’ve got some big ones coming up…

Firstly…

Barcamp Canberra is on Saturday April 19th. A week and a bit. If you’re in Canberra, you should definitely go. Even if you are only someone who loves tech, or loves the Internet or wants to love it you should go. Seriously, it’s a soft way to immerse yourself in some good technology with great people. If you know someone in Canberra who should go, then email/text them now. Do it. Push it. We all complain that our nations capital is slow moving, well this is our chance to do something about it. Email someone. In fact I realise I know someone who used work with Senator and now Minister Penny Wong. I’ll email him now. Do your bit to geek up Canberra!

Big /clap for Stephen Trib Collins who I think is the brains, sweat and gears behind this little puppy.

Secondly…

MySpace are launching their developer community for Australia in Sydney with a party in edgy Surry Hills. They are putting on some beers, chardonnay and pizza triangles and hopefully showing off something cool. I’m hoping for a bit more spice then the Facebook garage a few months ago, which was good, but could have been a bit more open.

The /clap this time goes to Metarand for getting this one off the ground.

If you can’t make the MySpace event, then you can follow along at home with the best Live Back Channel tool in the world.

MySpace Developer Launch Backchannel

Enjoy!

—-

Pic reference:
A derivative of this great picture;
www.flickr.com/photos/tiredcynic/115486831/
By Tiredcynic
www.flickr.com/photos/tiredcynic/

Popularity: 39% [?]

→ 3 CommentsTags: Australia · events · social