Web Strategy Micksup

Allie

Originally uploaded by huxleyesque

A live post on thoughts on acquisition, retention and monetization

With the advent of social networks, the pace at which new applications are hitting the market has accelerated. Every app seems to have such different degrees of acquisition, retention and ability to actually make some money.

The goal generally is being great at all three. But there is generally a big difference.

For example….

Food fight - great at getting people in, but terrible at keeping them, and near zero dollars.

Wordpress - not brilliantly viral, great retention but not a big (direct) money spinner.

Million Dollar Web Page - very profitable, but not that good on real acquisition and no real reason to go back there ever.

Questions to ponder:
1. Who’s doing a good job at all three?
2. Do apps have different purposes in life?
3. How does social operating systems change the game?

BRB

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