Web Strategy Micksup

I just saw the Commoncraft video of Twitter in plain English as shown below. It’s beautiful in so many ways.

Firstly, it’s just a pleasure to watch. It’s fun and light and easy.

Secondly, it tells the story to the point and with a lovely light layer of interestingness (Van Halen Rawks!).

Thirdly, Twitter was able to be told like a skit with plain English and little cartoons. This says so much about your application. If you can’t get someone interested in it in 30 seconds and understanding it in 2 minutes, then go back, cut it in half and try again.

Please reread this last point.

Tragically, that last point is something I know is true but know is hard. And it gets harder as you go along.

Without further ado, here is the Beauty;

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