Web Strategy Micksup

Perhaps the worst email offer ever

Originally uploaded by bigmick

I got this email last night. It’s an offer for an offer. In direct marketing you are taught that the most important part of a campaign is the list. In fact I think it went something like this.

List - 50%
Offer - 30%
Timing - 15%
Creative - 5%

OK, so I was targeted since I’d flown before with Jetstar, but really, my time is so precious, why give me an offer for an offer? If the offer is as hot as they make it out to be, I’ll forward it on to friends after I get it. Not before.

Of course, maybe there are people in the world who like these emails, like there are people who read junk mail.

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