Web Strategy Micksup

Put Your Glasses Back On

Originally uploaded by Big Bob Burns

Techcrunch points out clearly that focus isn’t just a start-up thing, it’s a big business thing too.

Try this….

What business are the following companies in?

Yahoo

Microsoft

Apple

IBM

Google

How did you go? Wishy washy? Clear on some, not on others?

You use them every day (maybe) but you associate them by many little uses and multiple products.

Yes, it’s hard to get massive and make billions on a single focus, but you can do it with things being aligned.

Focus becomes Alignment

You start with focus and it’s aligned with your vision. Then every time you get a new opportunity the table, you ask

“Is this aligned with our vision? Is this a step forward from our focus to our vision?”

If yes - yippeee - do it.

If no - booooo - don’t do it, don’t cheapen yourself, don’t dilute and delude.

Seriously, don’t. You’ll regret it. Don’t do it even if it’s close. Even if it’s sort of almost.

“Stay on target red leader!”

What business are you in?

Hmm…

(Turn the camera around)

Pollenizer is in the business of helping startups grow faster.

Good luck Jerry!

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