I just saw NineMSN’s, powered by MSN Live Search (now with Vista), new strategy to beat Google. Every time you search you get a chance to win prizes.
Click the pic to see the magic.
Brilliant.
I can’t see how Google can compete. Merely by giving people better results, they are falling behind Microsoft and NineMSN.
Why is it brilliant?
1. It taps into Australias Gambling habits. Bet you don’t know how much we like to gamble? Almost as much as we like to Gambol.
2. It encourages people to keep on searching, even after they find it. It’s like the crazy saying “It’s always the last place you look” - of course it’s in the last place you look - you don’t keep looking after you’ve found it! But they’ve trumped that. Keep searching, just to spin that dial.
3. It nicely uses the top 1/3 of the page for the promo. Great use of why-space.
/wildly laughing sarcasm
Popularity: 16% [?]
1 response so far ↓
1 Bart Jellema // Jun 28, 2008 at 9:07 am
For a minute I thought you had gone mental…
From all the “new” stuff that both MSN and Yahoo have been doing I get the feeling they are pretty desperate… doing all kind of weird thing except the only thing they should be doing: Focus and create good content = better search results.
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