Web Strategy Micksup

Claes Oldenburg & Coosje van Bruggen - Safety Pin

Originally uploaded by Marshall Astor - Food Pornographer

The panel format here at TechCrunch 50 #tc50 is really useful. You get to see a good demo, then here smart, experienced people deconstruct it.

There has been a lot of new leanings and a lot of validation of things we’ve been learning working with our very good looking clients at Pollenizer.

Everyone knows my love and perhaps obsession with focus, so I really liked the way that Roelof Botha from Sequoia put it, and I’m paraphrasing badly here;

‘You have to absolutely focus on a very small feature that adds massive value to a very focused small group, and grow from there.”

Adding to this is the sentiment that you can’t compete with the big guys or those supported by a developer network and win by the number of your features.

Your one, key focused chunk of value needs to be so useful that people will crawl across broken glass to get it. If they are saying they are not using it because of a missing small feature, chances are that the value is just not high enough.

Entrepreneurs tend to overstate just how much value their products create for people. I remember Marty Wells saying “Yes, I love it, this is a great product and really makes my life easier and more fun……. but, I’m probably just not going to use it.” And it’s true, the marginal value of something that makes things a bit better is just not worth it.

YOU HAVE TO CREATE MASSIVE MASSIVE MASSIVE VALUE

Sorry to shout, but you (and I) need to really understand it.

It can’t be a bit better. It can’t be a bit cheaper. It can’t be a bit more fun.

It has to be 10 times better to get me ‘off the couch’ and do something.

Anyway, Akoha is on stage and they look to be creating a ten times better real/digital world game with a positive global impact.

Cheers to Roelof for cheering for focus.

Popularity: 37% [?]