Web Strategy Micksup

test tube flowers
Originally uploaded by cyancey
I did a presentation this morning to a great bunch of marketing and media people in Australian Government organisations.
One of their biggest challenges is that they want to do more web 2.0 stuff, but the legal eagles won’t let them try and the IT guys won’t help them [...]

Popularity: 57% [?]

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Fake Social AdsOriginally uploaded by bigmick
Direct-Advertising, where a web page is built just so it gets search click throughs and then has more ads on it, was a highly profitable abomination. It dilutes the value of the Internet and that’s where I work and play so I don’t like it.
Fake social ads are [...]

Popularity: 39% [?]

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google maps and tennis courts
Originally uploaded by bigmick
If your first goal when building a web apps isn’t ‘To Change The World’, then take a deep breath and start again. You’re about to start working really really hard for really really risky returns, so it’s worth taking some time to think about it. [...]

Popularity: 28% [?]

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Dave McClure on Facebook
Originally uploaded by bigmick
Last night I attended the first ever Sydney Garage for Facebook Developers. It was a reasonably good event, but a little too much seminar and not enough barcamp, although with some Barcamp Sydney vets in the crowd it nearly broke out into a Barcamp.
The crowd was mostly [...]

Popularity: 50% [?]

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2web
Originally uploaded by bigmick
We did the live recording of the 2web crew podcast and today I got to be special guest. Cool.
Podcast
Discussion
Thanks for the fun.

Popularity: 36% [?]

Popularity: 36% [?]

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Surprise! Just what I’ve always wanted!
Originally uploaded by Sugar Pond
They don’t come in a box, or bought off the shelves. So how do people find new web applications? A really important question for someone who’s just made one and wants a few more customers, or someone who’s thinking of making one.  Notice that [...]

Popularity: 83% [?]

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I love Flickr
Originally uploaded by jodi_tripp
I got Flickr working on this blog too.
I do love Flickr. I’ll try not to talk about it too much but I think they do a lot of stuff right.
Like this for an offramp onto Wordpress.
Sweet, or as my friend Alisdair would say, Swedish!

Popularity: 19% [?]

Popularity: 19% [?]

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Conference Lighting - Vodafone 005
Originally uploaded by On Stage Lighting
NOTE: This is a semi-blatant plug of Tangler who I work for. But it’s still true.
Blogging is great. I love it. I’m doing it right now.
It’s me having a thought or theory and putting it down on paper for the world [...]

Popularity: 28% [?]

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Im not addicted to skitch
Originally uploaded by bigmick
I’m sure you’re like me, 100’s of cool apps come across your desktop every year and so many of them would actually benefit you to use them regularly, yet you don’t. Why is that?
One of the big reasons people miss is that the app [...]

Popularity: 37% [?]

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Canary at Night
Originally uploaded by adobemac
I do like Twitter, and think it has lots of room to grow, but I have a particular way that I like it to be used.
1. Cream of Crop. Twitter is not a complete braindump of everything that happens to you throughout the day. It’s not [...]

Popularity: 9% [?]

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True Local is Hopeless
Originally uploaded by bigmick
Every once in a while I think that in-house marketing teams at the big companies are getting their act together with web applications and that my services will no longer be required.
Then I come across something like TrueLocal.com.au and think - wow, they are light [...]

Popularity: 17% [?]

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stupid sign: “caution door opens”
Originally uploaded by berbercarpet
This is going to be a big year for big companies venturing outside their own websites. They’ll discover that the Internet is about connected open networks of people, not connections between closed networks. Some are testing the waters with MySpace and Facebook profiles, but [...]

Popularity: 13% [?]

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Running Away
Originally uploaded by Heather Garland
Seeing Jeremiah Owyang’s post about 2008 made me think about the cycle of;
(1) The mass of people get sick of controlled media and advertising.
(2) They run away and find somewhere to talk.
(3) BigCo and MassMedia find out where they’ve gone and follow them.
This is how I [...]

Popularity: 9% [?]

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