Tags2web 3eep 101 2008 adwords aggregator alltop apple Apps Australia bad barcamp blogs Business Models Campaign Monitor coworking credits Customers dataportability dean mcevoy desklickr Desktop direct advertisings exit strategy facebook flickr focus google leadership mobile MySpace news offramps podcast RWW social startupaus Startups sydney tangler techcrunch twitter web 2.0 Wordpress yahoo
Category Archives: Apps
Home » Apps
(New screencast software+Viddler makes a better application review!) Video review of Slice the Pie. An app where you can participate in the music industry. I only tested one part, but I made 3 pence (UK) which was great. Verdict: Slice of the Pie 6/10 Actually the UK Pounds thing is probably a mistake. US Dollars is still the central currency, but maybe they are going to roll out other sites for each geography. Otherwise, I think it could be a good business if the Gen Y’ers and music lovers get on board. Next step – building a base.
Barnes and Noble have launched a “how-to” application called Quamut. (Video review has been removed until I can find a better screencast app…) First thing to note is that I’m not sure how to pronounce the name. Not a great start. Then they have a clever but equally mystifying tag line (which appears to be trademarked) – “The Go-To How To”. They must have missed the simplicity memo. The biggest mistake they make is assuming that everyone will get what it is. And they needed to. It presents like a portal from the late 90’s and even when you click through the information is not exactly structured in a clear way. It looks like they have hedged their bets between an About.com information source and a online version of Dummies guides. I also didn’t think their search was that great. Just a headline and the text in the page. ‘How-To’ is a big subject area and I need to find stuff quickly or else I’m out of there. You compete against Wikipedia and just emailing all my friends. Nothing to blog/write home about.
Quick review of Hot or Not extension Restyleme (via Killerstartups). Basically you upload a picture and people give you the thumbs up or thumbs down across a range of categories like hair, accessories and smile. So it’s not saving the planet, but it is a little bit of fun and you might get some honest advice about those jeans you’ve been wearing for 3 years. Simple application with quick pick up and easy concept. They had a couple of usability issues around mystery meat links and also some confusing terms. Plus they yelled pretty loudly that I needed to login but didn’t give me an option to do it or to join. Social elements are pretty weak. A sign of all web apps these days thinking they should have social. Actually, this would work amazingly as a Facebook app. Dump a Facebook picture in and my friends can rate it. On the monetization side, they do have some reasonable advertising options by upselling you the things that people tell you need some work. They may also get into dating like Hot or Not did. 1 Minute Video Review of Restyleme.com (takes a minute to load, and doesn’t fit quite well, I’m working on it…)
I’m going to start trying to do an application review each day. I found a cool way I can use Skitch and Jing to put myself in the video and still make it a quick screencast. Here is my first one; EMC Digital Footprint Calculator Screencast – (warning, old screencasts app used, so it’s a bit ugly…) EMC Digital Footprint Calculator Website (video size isn’t quite right yet, but I’m getting there. Plus, this one is less a review, more a walk through, but it’s a start)
I just saw the Commoncraft video of Twitter in plain English as shown below. It’s beautiful in so many ways. Firstly, it’s just a pleasure to watch. It’s fun and light and easy. Secondly, it tells the story to the point and with a lovely light layer of interestingness (Van Halen Rawks!). Thirdly, Twitter was able to be told like a skit with plain English and little cartoons. This says so much about your application. If you can’t get someone interested in it in 30 seconds and understanding it in 2 minutes, then go back, cut it in half and try again. Please reread this last point. Tragically, that last point is something I know is true but know is hard. And it gets harder as you go along. Without further ado, here is the Beauty;
I disagree with Mike from TechCrunch’s conclusion that Guy Kawasaki’s AllTop is lame. RSS is still only known and used by the geeks and the time is coming where the average netizen wants to read more stuff they are interested in. Right now they go to a few news sites and maybe search to find blogs, but would never bookmark them, let alone subscribe to the RSS. AllTop picks a bunch of subject and then gives you the most recent five stories from the top bloggers on that area. You can mouse over to get an OK abstract of the story. Here is a quick video review; (Sorry about size, I’m using Screencast.com and Jing and the resizing is eluding me right now) Why do I think it’s got a chance? Because I can see my wife and even my dad using it. They are now both looking for stuff to read and are ready to venture outside of the news sits they know, but they are not quite sure where to start. The big challenge is how do you reach them? You’re not going to do it via search engines because you’re too broad. You could try and advertise on the newspapers but I’m pretty sure they’d reject you. […]