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Fake Social Ads and The Businss Model Balance

Fake Social AdsOriginally uploaded by bigmick Direct-Advertising, where a web page is built just so it gets search click throughs and then has more ads on it, was a highly profitable abomination. It dilutes the value of the Internet and that’s where I work and play so I don’t like it. Fake social ads are just as bad. “You’ve got a message” or “Someone has a crush on you” changes meaning once it exists inside a social application because it becomes not just annoying, but deceptive. It’s the difference between a flashing ‘fart button’ ad and a ‘Your system is at risk. Clean it?’ I’m surprised that Social Networks like MySpace and Facebook put up with stuff like this, but reality is you can’t moderate 500 million ads. I remember back in the Double Click days how you could bring up all the ads and decide what gets shown. You’d have to have a team of 20 working in shifts to get through it. The first question maybe is, who really cares? I do because I try and keep the quality high and the bad guys on porn sites. And I know all of my friend/colleagues do (anyone reading this fits in here) because they are in the same area. […]