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Workshop: How To Use Web 2.0 Tools

charade #16 answer Originally uploaded by ndrwfgg (Note: If you are one of my really geeky friends, you can probably click away, but you’re friends might be interested.) Recently I did a workshop for Government people who wanted to know the basics about web 2.0 applications (blogs, micro, wiki’s, etc). It was good fun and there was lots of interest. Some of the attendees said that they’d try and have a go at using the tools, but were still a bit unsure. So with the Slattery IT group, I’ve put together a workshop on how to use the various web 2.0 applications and tools. A small group of 5-10 people, in a nice, friendly computer classroom. We’ll slowly walk through all the applications and give you a real, hands on experience. You’ll setup and use; * A blog. * A wiki. * Twitter for micro blogging. * LinkedIn for business networking. * Facebook for social networking and it’s “advanced” features. * Forums. * Photo sharing. You might want to do this because: * You want to see what the fuss is about. * You need to use the tools at work. * You want to use the tools at home. * You need to recruit Generation Y people. If you’re […]

How to Safely Play with Web 2.0

test tube flowers Originally uploaded by cyancey I did a presentation this morning to a great bunch of marketing and media people in Australian Government organisations. One of their biggest challenges is that they want to do more web 2.0 stuff, but the legal eagles won’t let them try and the IT guys won’t help them try. So we came up with the idea of playing with password protected tools and then showing the naysayers how we are using it. So here is a list of free applications that you can sign up to and play with in password protected, invite only way. 1. Blogging Where you write stuff and people make comments about it. Try WordPress.com Uncheck the tick box on the second page that says “Privacy” 2. Wiki Webpages that lots of people can add to and change. Try Wetpaint Change “Who can view your wiki” to private. 3. Micromedia Sending little short messages about thinks you’re doing and stuff you’ve found to your friends. Try Twitter Then add me as a friend by going here and clicking ‘Follow’ I’ll follow you back. 4. Forums Where anyone can create a new topic around a subject and everyone talks about it. Try Tangler (of course) Click ‘Private’ under group […]

Fake Social Ads and The Businss Model Balance

Fake Social AdsOriginally uploaded by bigmick Direct-Advertising, where a web page is built just so it gets search click throughs and then has more ads on it, was a highly profitable abomination. It dilutes the value of the Internet and that’s where I work and play so I don’t like it. Fake social ads are just as bad. “You’ve got a message” or “Someone has a crush on you” changes meaning once it exists inside a social application because it becomes not just annoying, but deceptive. It’s the difference between a flashing ‘fart button’ ad and a ‘Your system is at risk. Clean it?’ I’m surprised that Social Networks like MySpace and Facebook put up with stuff like this, but reality is you can’t moderate 500 million ads. I remember back in the Double Click days how you could bring up all the ads and decide what gets shown. You’d have to have a team of 20 working in shifts to get through it. The first question maybe is, who really cares? I do because I try and keep the quality high and the bad guys on porn sites. And I know all of my friend/colleagues do (anyone reading this fits in here) because they are in the same area. […]

Afraid of Super Wall and Social Metrics

Afraid of Super Wall? Originally uploaded by bigmick Just noticed this when Super Wall tried again (in vain) to be added by me. Not a chance! “Afraid of abuse..?” Wow, that’s pretty powerful. I must say I feel Facebook knows what’s going on inside it’s app and reacts pretty quickly to give customers the option to ditch evil stuff, like Super Wall. Imagine the data that they must get from this? I wonder if Slide get to see it? I was talking to Mr Jones about how Facebook is missing out on data by not letting users hide/ditch sponsored links in their news feed. If they click, at least you know they saw it and at least you know they didn’t really want it. Maybe it’s a case of if you collect it, the stats might be bad? I’d be surprised if FB took this line. Social metrics is something I’m diving into right now and I’m enjoying the swim so far. Lots to learn (for everyone) but crucial stuff with broad applications. Everything from what is a friend worth to ‘does social networks make us happier?” I’ll write more when I know more. In the meantime, collect everything and keep an eye on the forest and the trees (and […]

Sydney Facebook Developer Garage

Dave McClure on Facebook Originally uploaded by bigmick Last night I attended the first ever Sydney Garage for Facebook Developers. It was a reasonably good event, but a little too much seminar and not enough barcamp, although with some Barcamp Sydney vets in the crowd it nearly broke out into a Barcamp. The crowd was mostly filled with developers who are either doing it or want to do it. A couple of business types and a new writer for ZDnet Australia who studied Aerospace. There was a live cross to David Morin the Facebook Platform Manager, which was nearly ruined when someone (who may or may not have been from MySpace) tripped over a cord and knocked the projector over. He was asked lots of questions, most by Jodi Rich (previously of OneTel fame (or infamy)) about including more stuff to access via the API. His standard answer was; “Thanks, we’ll take that feedback onboard” So we thought he was a bot. Then we saw a business guy who builds apps on Facebook talking stats which was pretty interesting. Lots about Facebook’s acquisition and follow on promotion being exponentially better than a normal web site (the guy was CEO of shop.com). A couple of videos from Facebook guys…. Then we […]

2008: Year of Going Outside

stupid sign: “caution door opens” Originally uploaded by berbercarpet This is going to be a big year for big companies venturing outside their own websites. They’ll discover that the Internet is about connected open networks of people, not connections between closed networks. Some are testing the waters with MySpace and Facebook profiles, but the volume is going to increase this year. And that’s a good thing! Being on the Internet is about going outside and playing. Have a home base, yes, but get out there and form connections back to your home page. It’s a two way super highway (*cough*) Blogging is two way. You need to get out there and make comments on other peoples blogs that are relevant to your business. Twittering is two way. Follow interesting people and listen. Social networks are two way. Create profiles but then find friends, groups and applications Get amongst it.